IOANA FILIP

Hi, I’m Ioana.

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I’m a geek. Though I don’t quite fit in the standard shoes. That’s pretty much because some may think geeks walk in ugly shoes. Well, my 20 pairs of shoes would beg to differ. 

You see, I’m as passionate about patent leather, textured heels and Scandinavian minimalism as I am about neural networks, deep learning and NLP. 

I’m a living dichotomy. I am crafting brand experiences, innovative storytelling and leading an amazing team as an Executive Creative Director during day at Energy BBDO Chicago and studying A.I at MIT or mentoring early stage start ups during nights and weekends.

Do I have time for all this? Yes. I never cook.

 

BIO

Ioana started her career in 2006 but she fast tracked from junior copywriter to Group Creative Director in just over 6 years. During her career she achieved a lot of firsts: the first female Romanian juror at Clio Awards, first Romanian speaker in Eurobest, a “30 under 30” by Forbes and Young Professional of the Year, by IAA.

At 26 she was named Group Creative Director of McCann Bucharest overseeing all Coca-Cola Company brands. With a mixed experience of digital and integrated, she's later named Executive Creative Director in MRM//McCann. After being named ECD in 2015, the agency won for two consecutive years Digital Agency of the Year. 

Now SVP Executive Creative Director at Energy BBDO in Chicago, she's overseeing digital and integrated work across multiple global brands in the agency's portfolio. 

Ioana has worked in her career for top clients such as The Coca-Cola Company across 23 markets, Vodafone, KFC, Pizza Hut, Starbucks, Ocean Spray, Home Instead, Champion, SC Johnson, American Egg Board, Lidl, ROM, Unilever, Mastercard, Julius Meinl, Bayer, Nespresso, Nokia and many more. 

A geek at heart she also studies artificial intelligence at MIT and is a start up consultant and speaker at different incubators, including the world’s leading Chicago based 1871.

Her work has been consistently awarded in shows like Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie, One Show, Epica and many other shows. Her work made a significant contribution to McCann Worldgroup being named network of the year in Golden Drum for 4 consecutive years. 

She has been a juror in many award shows like Cannes Lions (Direct 2017), 
Clio Awards (Direct 2014, Branded Content & Entertainment 2018), The New York Festivals (Direct 2015, Print 2014), ADC Global (Advertising 2016), Golden Drum(2016, 2017) Ad Stars(2015), Lisbon International Advertising Festival (2018).

She was a speaker at many local and international advertising festivals, including SXSW in 2019, 1871 in 2019, Eurobest 2016, 2014 and Golden Drum in 2016 and 2017 when she held the opening speech.



EXPERIENCE

SVP Executive Creative Director

Energy BBDO, Chicago.

March 2018 - Present 

Executive Creative Director

MRM//McCann, Bucharest.

June 2015 - February 2018

Group Creative Director

McCann Bucharest

September 2012 - February 2018

Senior Copywriter

McCann Bucharest

June 2011 - September 2012 

Senior Interactive Copywriter

HyperActive, part of Lowe Worldwide Romania

July 2010 - June 2011 

Copywriter

Scala JWT, Bucharest.

June 2006 - July 2010


Writer/Contributor

Advertising Age, New York.

August 2009 - April 2010 


EDUCATION

MIT Sloan & MIT CSAIL (Computer Science and Artificial Intelligence Laboratory)

Executive Program, Artificial Intelligence

Massachusetts, USA.

SNSPA, Communication and PR

Bachelor degree, Major in Advertising.

Bucharest, Romania.